Big news in the digital media, online advertising industry. Gannett (owners of USA TODAY and over 100 local newspapers and their websites) sues Google for "monopolization of advertising technology markets and deceptive commercial practices".
Gannett alleges:
"Google is a serial violator of U.S. antitrust and consumer-protection laws."
"Today, 86% of Americans read the news online...Yet, news publishers’ advertising revenue has significantly declined. Google’s practices have real world implications that depress not only revenue, but also force the reduction and footprint of local news at a time when it’s needed most."
"Google controls 90% of the market for “publisher ad servers,” which publishers use to offer ad space for sale. Google also controls over 60% of the market for “ad exchanges,” which run auctions among advertisers bidding for ad space on publishers’ websites.
"Finally, Google controls the largest source of advertisers bidding on exchanges. For Gannett, 60% of all buyers come through Google. The obviously painful result is that Google unfairly controls and manipulates all sides of each online advertising transaction.
"Google trades on that conflict of interest to its advantage and at the expense of publishers, readers and everyone else. Our lawsuit details more than a dozen significantly anticompetitive and deceptive acts by Google, starting as early as 2009 and persisting to present day."
More info here in Gannett's CEO's announcement: https://www.usatoday.com/story/opinion/2023/06/20/gannett-ceo-why-we-are-suing-google-for-its-business-practices/70336910007/
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